PureLiFi is one of the biggest visible light communications (VLC) companies. It was co-founded by professor Harald Haas, who has received global recognition for his work on LiFi technology.

PureLiFi was established in 2012 and the innovative company is a spin-out from the University of Edinburgh, where its pioneering research into LiFi technology has been in development since 2008.

PureLiFi has a few products on the market: a LiFi ceiling unit to connect to an LED light fixture and LiFi-XC which is for connecting to a device via USB or as part of the hardware, providing about 43Mbps from each LiFi-enabled LED light.

PureLiFi was formerly known as PureVLC, but the name was changed in 2013. The company is based in Edinburgh, United Kingdom.